If you’re a local business and are interested in increasing your rankings in the search engines then you need to be building citations. This is one of the major components of ranking for local keywords, especially in the google my business maps results.
Citations, in case you aren’t familiar are the appearances of them, are as follows:
3 Regina Street North #208 Waterloo, Ontario N2J 2Z7
The above is just a name, address, and phone number of a local Waterloo SEO company.
This is really the case for ranking for local terms like SEO Calgary. It’s a big part of inbound marketing.
So how do we build them?
Work! Look for key directories that you can get listed. This is different then getting a link from directory sites – which was an old way of doing SEO – rather, this is just having your NAP – or name address and phone number listed on the site. There isn’t always a link. Sometimes there might be but sometimes there aren’t.
Other than that, you can also go and ask other webmasters that you guest post for to list your NAP. on their website. This is one way that is often overlooked.